Insights from the team

Posts about:

Otterfish

Unlocking the Power of Influencer Marketing

As social media continues to dominate the digital landscape, brands are constantly seeking innovative ways to connect with their target audiences and build brand loyalty. In recent years, influencer marketing has emerged as a powerful strategy for brands to achieve these goals. By partnering with influential individuals who have a strong following on social media, brands can tap into the power of word-of-mouth marketing and leverage the influence of these individuals to promote their products or services. In this article, we will explore the importance of influencer marketing for brands and how they can utilize this strategy to increase brand loyalty and brand love.

Read More

The Future of AI in Content Creation

Artificial intelligence (AI) is becoming increasingly prevalent in the content creation industry, and its impact is far-reaching. AI-powered tools like Otterfish are transforming the way creators and influencers approach content creation, making it more efficient, effective, and impactful than ever before. In this article, we'll explore the benefits of using AI tools in content creation and how Otterfish, in particular, can help content creators to generate creative and caption ideas based on their brief.

Read More

10 Tips for influencers on how to grow their business

If you're a content creator, whether you're a blogger, YouTuber, or Instagram influencer, you know that the competition in the industry is fierce. However, there are several ways to grow your business and get more work with brands. Brooke Howard-Smith co-founded WeAreTENZING a leading creator management company that has guided hundreds of creators into successful careers working with brands. Here are his top 10 tips on how to improve your income as a creator. 

Read More

10 Tips on creating better influencer marketing content

In the age of social media, influencer marketing has become an essential strategy for brands to connect with their target audience. It's not just the next big thing; it's already here, and it's proven to be effective and important for branding. With platforms like TikTok and Facebook offering significant opportunities for influencer marketing, it's essential to create content that stands out. Here are some tips to help you create better influencer marketing content in New Zealand and beyond.

Read More