10 Tips for influencers on how to grow their business

If you're a content creator, whether you're a blogger, YouTuber, or Instagram influencer, you know that the competition in the industry is fierce. However, there are several ways to grow your business and get more work with brands. Brooke Howard-Smith co-founded WeAreTENZING a leading creator management company that has guided hundreds of creators into successful careers working with brands. Here are his top 10 tips on how to improve your income as a creator. 

As a content creator, it's essential to have a purpose that drives you. Identifying a cause or causes that you're passionate about will help you to create content that's meaningful to you, which will, in turn, resonate with your audience, and brands who share the same purpose. Whether it's a charity or a social issue, having a purpose beyond just creating content will give you a competitive edge and make you stand out from the crowd.

It's important to identify your target audience and to create content that resonates with them. By focusing on the audience you want to speak to, you can create content that's tailored to their interests and needs, which will help you to grow your following and attract the attention of brands that want to partner with you.

When it comes to working with brands and agencies, professionalism is key. Creating a media kit that showcases your work, audience demographics, and brand partnerships is an excellent way to present yourself in a professional manner. Additionally, using apps like Otterfish, which helps with contract negotiation and payments, can streamline your interactions with brands and help you to maintain a professional image.

As your business grows, it can be helpful to enlist the services of an agent who can help you to secure more brand deals and negotiate better terms. A good agency will have plenty of inbound work and can also provide valuable advice on how to grow your brand and expand your business.

Collaborating with other content creators is an excellent way to grow your audience and expand your reach. By identifying collaborators who have a similar target audience or share your cause or passions (see below), you can create content that's mutually beneficial and attract new followers who are interested in your niche.

Creating a mood board of styles you like can help you to develop a consistent brand image and aesthetic. By having a clear idea of the visual elements that you want to incorporate into your content, you can create a cohesive brand that's instantly recognizable to your audience and potential brand partners.

Having a variety of passions can help to expand your audience and attract the attention of brands that want to partner with you. While your purpose may be your main focus, incorporating other passions such as fashion or travel into your content can help to expand your reach and attract new followers who are interested in those topics.

Using AI can be a game-changer for content creators. Apps like Otterfish and Chat GPT can help you to create content more efficiently and streamline your interactions with brands. By taking advantage of these technologies, you can give yourself an edge over your competition and attract more brand partnerships.

While social media is an excellent way to grow your following, traditional media can also be a valuable tool for content creators. Keeping in contact with traditional media outlets and sharing your stories with them can help you to expand your reach and attract new followers who

Always imagine that brands will see EVERY post and comment every post every story. A brand's greatest fear is collaborating with someone that risks long term brand damage.

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