10 Tips on creating better influencer marketing content

In the age of social media, influencer marketing has become an essential strategy for brands to connect with their target audience. It's not just the next big thing; it's already here, and it's proven to be effective and important for branding. With platforms like TikTok and Facebook offering significant opportunities for influencer marketing, it's essential to create content that stands out. Here are some tips to help you create better influencer marketing content in New Zealand and beyond.

Understanding your audience is the foundation of successful influencer marketing. By defining your purpose and passions and knowing your audience's interests, you can create content that resonates with them and is more likely to be shared. Ask yourself these 5 questions:

Who am I
What am I good at
Who am I doing it for
What do they need
How will their life improve as a result

Use those 5 questions to define your purpose, (and a mission statement your audience will respond to) at least 3 passions, to broaden your content feed and make sure your content is evenly divided between your purpose and passions. 

Influencer marketing works because it tells stories that engage and inspire the audience. Stories are a powerful tool for connecting with people and creating a lasting impression. As often as you can story board your content across slides, and even multiple pieces of content to create a story arc. Set up resolutions eg: tease a later event, explain possible perils or pay offs, just as you would in a film. 

Use tools like Otterfish and Chat GPT to make sure you are on time and able to share your ideas easily. Otterfish will help you propose better content, set deadlines, and get approval before you start shooting. Brands and agencies LOVE creators that are organized.

Quality content is the driving force behind why influencer marketing is effective. Prioritize creating high-quality, valuable content that resonates with your audience over churning out large volumes of mediocre content.

Visual content is more engaging than text-based content. Use high-quality images and videos to capture your audience's attention and convey your message effectively.

Working with brands helps you create better influencer marketing content, as they can provide resources and insights to make your content more engaging.

Humour is a powerful tool for connecting with your audience and creating shareable content, but be sure to use it appropriately and in line with your brand values.

                  Check out how How to Dad uses comedy to grow his audience

Authenticity is crucial in influencer marketing. Ensure that all content you create aligns with your personal brand values and image, and always be genuine and honest.

Leverage data analytics to track your content's performance and identify what is resonating with your audience. This information will help you create more effective influencer marketing content.

Engage with your audience and respond to comments and messages promptly to build trust and foster a stronger relationship.
Influencer marketing in New Zealand and beyond is a growing industry, with influencers earning various amounts depending on factors like their niche, following size, and engagement rates. To become an influencer in NZ, focus on building an authentic personal brand, creating high-quality content, and actively engaging with your audience. By doing so, you will be well on your way to success in this exciting field.

To learn more about Otterfish and Chat GPT click here

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