Insights

from the team

Watch our Vlogs to learn about the Otterfish mission to revolutionize business in the digital world.  

Vlog 1: Why did we create Otterfish

A little about why we started Otterfish, and what makes us get up every day to make it better...

Brooke Howard Smith  Brooke Howard-Smith

 

 

Vlog 2: Helping SME do better with Social Media Marketing. 

In this video Brooke chats about how Otterfish can help overcome some of the challenges facing SMEs with Social Media Marketing

Brooke Howard Smith  Brooke Howard-Smith

    My Escape Photo Grid GoDaddy Store Image (5)

    Does Data-Driven Content Really Work?

    Imagine for a moment that you work at a brick-and-mortar store. Now imagine two customers walking through the door, one just browsing and the other genuinely interested in buying a product. 

    So, if you provide the right customer with information about your products you'll be more likely to make a sale. Conversely, if you approach the wrong customer, your information, and your sale, will leave through the door leaving you with simply wasted time. The thing is, you may never know which customer is the genuinely interested one. 

    Daniel ADaniel Alden

    What is Content Darwinism

    Most people have a solid grasp on Darwinism, in a nutshell, in the wild organisms that are best suited to their environment survive and pass on their genetic traits in increasing number to successive generations. Good traits thrive, bad traits die.

    Brooke Howard SmithBrooke Howard-Smith


    David vs Goliath

    When asked about digital marketing, most small businesses will say time is their biggest challenge, and when pressed for time most will prioritise urgent over important.

    The result for most small to medium businesses is that they are struggling to advertise well on social media  choosing to just "boost content" over running the effective data led campaigns their larger competitors pay agencies for.

    Brooke Howard SmithBrooke Howard-Smith


    Creating Smart Ads™ with Otterfish

    While boosting or even optimising in Facebook and instagram ads may seem like the right thing to do, there is a real chance using Smart Ads may imporve your marketing significantly... But what are they and how can you ensure you're getting the best bang for your marketing buck?

    Otterfish Smart Ads focus is to send multiple variations of creatives into real audiences, testing them, and your saved audiences against each other to understand what does and doesn't work with real-data......

    Daniel Alden


    Boosting Ads on Facebook?

    You may be doing it wrong

    Do you advertise on Facebook and Instagram? If you’ve got a product or service with a specific audience, you probably should. However, it’s one of the trickiest aspects of digital marketing to master, not least because there’s so much to choose from.

    Every business should have a presence on Facebook and Instagram through a dedicated business page. It’s an opportunity to interact with your customers, add some fresh content to your website through integrations and demonstrate that you’re on top of the latest happenings in the industry.

    Daniel Alden


    Why Testing your Ads is so Important.

    Most people we’ve spoken to create campaigns based on assumptions of what will and won’t work. The fact is, with ads, opinions don’t matter, performance does. Using Otterfish enables you to analyze the effectiveness of your marketing strategy, leveraging data-driven insights gained from our analytics to understand what really works. 

    In 2021, online ads are quickly becoming the top driver for sales within a business. According to Hubspot’s Not Another State of Marketing Report (2020), the majority of their 3,4000 clients surveyed posted between 1-6 times per week. This creates a problem: how can you post so many ads without getting ‘creative fatigue’? The constant pressure to develop new high-performing creatives within a campaign can be draining.....

    Daniel Alden


    How to write Effective Ad Copy

    If you're sitting around struggling at how to create good Ad Copy for your Facebook paid post, you're not alone, It's both an art and science. If you're wanting to get the best ROI from your paid Ads, creating the right Ad Copy is vital. Think about it, every month, you as a Facebook user will be bombarded with Ads, The data shows that you will receive over 1500 Ads this month alone......

    Daniel Alden


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    Recent Blog Posts

    How to Write Effective Facebook Ad Copy

    If you're sitting around struggling with how to create good Ad Copy for your Facebook paid...

    Does Data-Driven Content Really Work?

    Imagine for a moment that you work at a brick-and-mortar store. Now imagine two customers...

    How To Write Effective Facebook Ad Copy

    If you're sitting around struggling at how to create good Ad Copy for your Facebook paid post,...