Insights from the team

How to Write Effective Facebook Ad Copy

If you're sitting around struggling with how to create good Ad Copy for your Facebook paid post, you're not alone, It's both an art and science. If you're wanting to get the best ROI from your paid Ads, creating the right Ad Copy is vital. Think about it, every month, you as a Facebook user will be bombarded with Ads. The data shows that you will receive over 1500 Ads this month alone!

 

You may be surprised by this number, and may be thinking that's a lot more than you receive, however, it's only a small number that you keep registered in your brain - the others, even if you don't know it, are being filtered out. To make sure your Ad stands out, you'll need the right Creative but just as important to get your prospects reading, engaging or clicking through your Ad you'll need good Ad Copy. 

 

This Blog gives you some tips and tricks into how to create good Ad Copy for your Facebook Ads.

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Does Data-Driven Content Really Work?

Imagine for a moment that you work at a brick-and-mortar store. Now imagine two customers walking through the door, one just browsing and the other genuinely interested in buying a product. 

So, if you provide the right customer with information about your products you'll be more likely to make a sale. Conversely, if you approach the wrong customer, your information, and your sale, will leave through the door leaving you with simply wasted time. The thing is, you may never know which customer is the genuinely interested one. 

Although this is a simple example, it perfectly illustrates the point that you need to get your content in front of the right customer at the right time for it to convert. Fortunately, data-driven content marketing allows you to do this. It’s worth mentioning here, social media advertising is a very effective tool. 

In fact, 90% of Australian marketers use social media in their marketing efforts and 56% of them believe that social media is the most effective way to reach the right audience. It's no wonder that 61% of SMEs, which make up over 99% of all businesses in Australia, have been able to increase their sales through marketing on Facebook. 

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How To Write Effective Facebook Ad Copy

If you're sitting around struggling at how to create good Ad Copy for your Facebook paid post, you're not alone, It's both an art and science. If you're wanting to get the best ROI from your paid Ads, creating the right Ad Copy is vital. Think about it, every month, you as a Facebook user will be bombarded with Ads, The data shows that you will receive over 1500 Ads this month alone!
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Why testing Ads is so important - Multi-variate Testing.

Most people we’ve spoken to create campaigns based on assumptions of what will and won’t work. The fact is, with ads, opinions don’t matter, performance does. Using Otterfish enables you to analyze the effectiveness of your marketing strategy, leveraging data-driven insights gained from our analytics to understand what really works. 

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If you're boosting your ads on Facebook, you may be doing it wrong.

Do you advertise on Facebook and Instagram? If you’ve got a product or service with a specific audience, you probably should. However, it’s one of the trickiest aspects of digital marketing to master, not least because there’s so much to choose from.

Every business should have a presence on Facebook and Instagram through a dedicated business page. It’s an opportunity to interact with your customers, add some fresh content to your website through integrations and demonstrate that you’re on top of the latest happenings in the industry.

You might have noticed as soon as you started posting on either platform somewhat regularly, the freebies soon started mounting up. “Here’s $5 to boost your post – you’ll reach another thousand people with it,” they say.

Boosting posts isn’t wholly ineffective, but it might not be the best use of your time or marketing budget. There’s more nuance to Facebook advertising than many entrepreneurs, and even content marketing teams realise, and we’d like to take this opportunity to share a better approach.

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Creating Smart Ads™ with Otterfish

While boosting or even optimising in Facebook and instagram ads may seem like the right thing to do, there is a real chance using Smart Ads may imporve your marketing significantly... But what are they and how can you ensure you're getting the best bang for your marketing buck?

Otterfish Smart Ads focus is to send multiple variations of creatives into real audiences, testing them, and your saved audiences against each other to understand what does and doesn't work with real-data. 

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Content Darwinism

Most people have a solid grasp on Darwinism, in a nutshell, in the wild organisms that are best suited to their environment survive and pass on their genetic traits in increasing number to successive generations. Good traits thrive, bad traits die.

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David vs Goliath - The Battle your SME has to Win

When asked about digital marketing, most small businesses will say time is their biggest challenge, and when pressed for time most will prioritise urgent over important.

The result for most small to medium businesses is that they are struggling to advertise well on social media  choosing to just "boost content" over running the effective data led campaigns their larger competitors pay agencies for.

If left unchecked we stand to lose small businesses as chains outperform them on social and in doing so we may lose the life blood of New Zealand’s innovation SME led economy.

The moral of the story is one that’s been playing out since David beat Goliath, to beat size you need to be precise, and newsflash boosting a post is NOT precise. That’s why we started Otterfish, our mission is to help EVERY SME, no matter how time-poor improve the way they create and run ads, we empower those who don’t want to learn how to design an ad, or have the time to drop and drag on Canva and liberate those who have previously given up on Facebook’s unnecessary complexity.

So how do our easy to use social media templates help?

Using Otterfish Instant Creative you will be able to create dozens of ads from a single image in minutes, watch the video below to see just how easy it is. Then Otterfish helps you launch them into real audiences so you can see what’s working in real time and what isn’t. And all of this is as little as 3 minutes. Really.

Sign up to Otterfish for free now and start making better ads!

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